The specific availability for this course is not currently known. If you would like to know if this course will be offered during your session, please contact us.
OBJECTIVESTo understand the process of advertising creation. To learn the main techniques used to produce ideas. To reflect on the communicative dimension of advertising creativity. To develop teamwork skills.
COURSE DESCRIPTIONAdvertising creativity: general concepts. The creative department of an agency. Advertising creation. The process of advertising creation. Classification of ads. Incentives in advertising creation. The pieces of a campaign. The evaluation of ideas.
METHODOLOGYThroughout the course there will be lectures, case studies and opportunities to apply knowledge to advertising projects.
EVALUATIONOngoing throughout the course, taking into account the group project, attendance and active class participation.
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