Madrid, Spain - Course Descriptions - Advertising Design and New Technology

Course Information

Contact Hours and Credits

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OBJECTIVES
To be able to discern the origins of hypermedia. To discover the possibilities opened up by new technologies for the world of advertising.

COURSE DESCRIPTION
The theory and practice of narrative hypermedia.

BIBLIOGRAPHY
MORENO, I.: Musas y Nuevas Tecnologías. Paidós, Barcelona 2002.
MORENO, I.: Narrativa Audiovisual Publicitaria. Paidós, Barcelona 2003.

METHODOLOGY
Classes combine theory and practice.

EVALUATION
Class attendance, exam and a course paper.

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