Session	Dates	Price
Spring Semester 2009 - Language and Electives	January 17 - June 28, 2009	$9,995
Fall Semester 2009 - Language and Electives	Late August - Mid December 2009	TBA
Academic Year 2009-2010 - Language and Electives	Late August 2009 - Late June 2010	TBA

Full Description

OBJECTIVES
To familiarize students with theory and practice of research techniques currently used by professionals in advertising agencies. The principal goal in teaching these techniques is for students learn to extract from their research relevant conclusions and clear knowledge to guide their work as advertisers.

COURSE DESCRIPTION
The course is entirely dedicated to a group assignment, involving a new product: students will the product, meet in focus group, test names and logos, packaging and creative concepts.

METHODOLOGY
The group is divided into teams, which take charge of different tasks within the project, assuming the functions that really exist in the professional environment: accounts manager, accounts executives, copywriters, commerce, producers and strategic planner. The results of the work go into a report (written document + video), which constitutes the students’ study material for the final exam.

EVALUATION
40% student’s attitude and contribution in the assignments + 60% exam, based on the project submitted by the group.