The specific availability for this course is not currently known. If you would like to know if this course will be offered during your session, please contact us.
OBJECTIVESTo familiarize students with theory and practice of research techniques currently used by professionals in advertising agencies. The principal goal in teaching these techniques is for students learn to extract from their research relevant conclusions and clear knowledge to guide their work as advertisers.
COURSE DESCRIPTIONThe course is entirely dedicated to a group assignment, involving a new product: students will the product, meet in focus group, test names and logos, packaging and creative concepts.
METHODOLOGYThe group is divided into teams, which take charge of different tasks within the project, assuming the functions that really exist in the professional environment: accounts manager, accounts executives, copywriters, commerce, producers and strategic planner. The results of the work go into a report (written document + video), which constitutes the students’ study material for the final exam.
EVALUATION40% student’s attitude and contribution in the assignments + 60% exam, based on the project submitted by the group.
Download course description here in Acrobat PDF Format Adobe Acrobat Reader is needed to download this file
