The specific availability for this course is not currently known. If you would like to know if this course will be offered during your session, please contact us.
OBJECTIVESKnowledge of the internet as an interactive channel for marketing and sales.
COURSE DESCRIPTIONCharacteristics of the internet medium: interactivity and scope. Use of the internet as a medium for marketing and sales. Advertising on the internet (banners, interstitials, links, cookies). The concept of intranet and extranet. B2B and B2C strategies. Atom products and bit products. Loyalty programs. Logistics in e-commerce. One-to-one marketing.
BIBLIOGRAPHYTo be advised by the professor at the beginning of the course.
METHODOLOGYParticipative with analysis of case studies and group exercises.
EVALUATIONContinuous assessment, taking into consideration student contribution (attendance and participation), individual and/or group work, presentation and final exam.
Download course description here in Acrobat PDF Format Adobe Acrobat Reader is needed to download this file
