HomeProgramsPricesAbout UsRequest InfoApply NowContact Us

Madrid, Spain - Course Descriptions - Corporate Communication

Course Information

Subject: Advertising (ADV), Communication (COMM)
Number: 1180
Professor: Felix Tijero Blanco
Language of Instruction: Spanish
Prerequisites: Corporate Image

Contact Hours and Credits

Semester Session: 45 contact hours, 3 semester credits

Availability

Choose a session below to view the complete description of that session.

SessionDatesPrice
Fall Semester 2009 - Language and ElectivesLate August - Mid December 2009TBA
Academic Year 2009-2010 - Language and ElectivesLate August 2009 - Late June 2010TBA

Full Description

OBJECTIVES
To understand how institutional communication works. To learn how a corporate communication desk works.

COURSE DESCRIPTION
Corporate communications and news-making. Structure and functions of an institutional communications desk. Corporate communications campaigns: examples

METHODOLOGY
Lectures with practice classes.

EVALUATION
Class attendance and participation, research assignment and final exam


Abroadco Study Abroad, 8912 E Pinnacle Peak Rd, Suite F9-645, Scottsdale, AZ 85255
Tel: 800-595-1973 · World: 480-777-7117 · Fax: 480-777-7113 ·