Study Abroad Programs




Madrid, Spain - Course Descriptions - Corporate Communication

Course Information

Subject: Advertising (ADV), Communication (COMM)
Number: 100 Level
Professor: Felix Tijero Blanco
Language of Instruction: Spanish
Prerequisites: Corporate Image

Contact Hours and Credits

Semester Session: 45 contact hours, 3 semester credits

Availability

The specific availability for this course is not currently known. If you would like to know if this course will be offered during your session, please contact us.

Full Description

OBJECTIVES
To understand how institutional communication works. To learn how a corporate communication desk works.

COURSE DESCRIPTION
Corporate communications and news-making. Structure and functions of an institutional communications desk. Corporate communications campaigns: examples

METHODOLOGY
Lectures with practice classes.

EVALUATION
Class attendance and participation, research assignment and final exam

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Corporate Communication

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