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Madrid, Spain - Course Descriptions - Corporate and Institutional Communication

Course Information

Subject: Marketing (MKT)
Number: 100 Level
Language of Instruction: Spanish
Prerequisites: Corporate Image

Contact Hours and Credits

Semester Session: 45 contact hours, 3 semester credits, 4 quarter credits

Availability

The specific availability for this course is not currently known. If you would like to know if this course will be offered during your session, please contact us.

Full Description

OBJECTIVES
To provide the students with the basic skills to be able to manage the internal and external communication of a company or institution.

COURSE DESCRIPTION
History of communications in organizations. The Director of Communications. Internal and external communication in institutions and companies.

BIBLIOGRAPHY
MARTIN MARTÍN, F.: Comunicación Empresarial e Institucional. Universitas, Madrid 2000.
CERVERA FANTONI, A.L.: Comunicación Total. ESIC, Madrid 2004.

METHODOLOGY
Lectures and practical classes with communications problem-solving and drafting of programs.

EVALUATION
Theory exam and evaluation of assignments.

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Corporate and Institutional Communication

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