The specific availability for this course is not currently known. If you would like to know if this course will be offered during your session, please contact us.
OBJECTIVESTo familiarize students with every step of the process beginning with product (or service) creation and ending with its delivery to the final customer.
COURSE DESCRIPTIONDesigning company distribution channels. Captive distribution channels. Open channel distribution strategy. Category management. Trade marketing.
BIBLIOGRAPHYALFARO, T.; El marketing como arma competitiva. Mc Graw Hill, Madrid. PERIS, S.M.: Distribución comercial. ESIC, Madrid.
METHODOLOGYTheoretical and practical classes.
EVALUATIONEvaluation will be based on class discussion, participation, attendance and final exam.
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