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Madrid, Spain - Course Descriptions - Distribution Strategy I

Course Information

Subject: Marketing (MKT)
Number: 400 Level
Professor: Jesús Sánchez Cotobal
Language of Instruction: Spanish
Prerequisites: Sales and Marketing Management

Contact Hours and Credits

Semester Session: 45 contact hours, 3 semester credits

Availability

The specific availability for this course is not currently known. If you would like to know if this course will be offered during your session, please contact us.

Full Description

OBJECTIVES
Understand distribution channels. Designing company channels; captive channels. Free channels of distribution.

COURSE DESCRIPTION
Business units as reference models for the process of defining and developing profitable management. Profit earning as a factor in distribution strategies.

METHODOLOGY
Theoretical classes, fostering the students’ participation in class.

EVALUATION
The final exam will account for most of the final grade. The professor will also evaluate the students’ participation in class.

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Distribution Strategy I

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