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OBJECTIVESUnderstand distribution channels. Designing company channels; captive channels. Free channels of distribution.
COURSE DESCRIPTIONBusiness units as reference models for the process of defining and developing profitable management. Profit earning as a factor in distribution strategies.
METHODOLOGYTheoretical classes, fostering the students’ participation in class.
EVALUATIONThe final exam will account for most of the final grade. The professor will also evaluate the students’ participation in class.
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