The specific availability for this course is not currently known. If you would like to know if this course will be offered during your session, please contact us.
OBJECTIVESThorough knowledge of public relations in Spain and around the world. For students of communications to understand the distinctive characteristics of public relations or social relations, and the role they play in a market society and in the business world in general.
COURSE DESCRIPTIONDefinition of public relations. Public relations and the social sciences. History of public relations in Spain and the world. Public relations versus other kinds of communication. Differences between public relations and advertising. How a lobby works. Corporate image and internal communication. Corporate social responsibility. Work in a press office or external relations office.
BIBLIOGRAPHYSOLANO FLETA, L.: Fundamentos de las Relaciones Públicas. Síntesis. LOZANO, F.: Anverso y reverso de la comunicación. Ibérica industrial. BENAVIDES, J.: El director de comunicación. Edipo. MACIÁ MERCADÉ, J.: Los gabinetes de prensa, alternativa profesional. Ciencia 3. ARCEO VACAS, J.L.: Las RRPP en España.
METHODOLOGYLectures using technical support.
EVALUATIONExam.
Download course description here in Acrobat PDF Format Adobe Acrobat Reader is needed to download this file
