The specific availability for this course is not currently known. If you would like to know if this course will be offered during your session, please contact us.
OBJECTIVES To bring the evolution of advertising to the future advertising professionals. To recognize the growing impact of advertising in the social and economic life. To know the different advertising forms of expression throughout its history. COURSE DESCRIPTION The precursors of Advertising. The birth of Advertising. Advertising in the 19th century. The first advertisers. The 20th century, the century of advertising. Television and advertising. Advertising in the current society. New media. Advertising and its relation with the new technologies. METHODOLOGY Lectures to be supplemented by practical sessions with texts, recordings or advertising images of different periods, in order to facilitate the understanding of the historic evolution of the means, techniques and tools used by advertising. EVALUATION There will be a mandatory final exam. The students may hand in voluntary assignments that will, if the final exam is passed, raise the final grade by up to 20%
Download course description here in Acrobat PDF Format Adobe Acrobat Reader is needed to download this file
