The specific availability for this course is not currently known. If you would like to know if this course will be offered during your session, please contact us.
OBJECTIVES To understand and evaluate the most common methods of internal communication in organizations, their potential and use. Alternatives and new uses or practices. COURSE DESCRIPTION Acquisition of theoretical knowledge by analyzing real or fictitious pieces of internal communication in firms and organizations. Analysis of common methods and recent new practices. Analysis of objectives and suitability of general strategies of corporate communication. BIBLIOGRAPHY WILCOX, D. y otros autores: Relaciones Públicas. Estrategias y Prácticas. 6ª Edición. Pearson, Madrid. METHODOLOGY Case study analysis of firms from different sectors, in different business cycles, of different sizes, business culture and objectives so that students can adapt and become accustomed to specific objectives of each organization. EVALUATION Individual work on a plan of internal communication for a firm.
Download course description here in Acrobat PDF Format Adobe Acrobat Reader is needed to download this file
