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OBJECTIVESTo learn to see advertisements not as consumers but as issuers and codifiers of messages.
COURSE DESCRIPTIONThe necessary verbal and technical contents are not transmitted automatically; they are discovered and interiorised by way of observing and analyzing practical cases.
BIBLIOGRAPHYMOLINÉ, M.: La comunicación activa. Deusto. CARONTINI, E.: Elementos de semiótica general. Gustavo Gili.
METHODOLOGYConsider real advertisements and advertising campaigns, and on the basis of our observation, generalize the techniques, principles and characteristics that make messages memorable and impressive, and therefore effective.
EVALUATIONClass participation and attitude, practical assignments during the course and the final exam (an oral presentation of a final assignment similar to the onesdone during the course).
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