Session	Dates	Price
Spring Semester 2009 - Language and Electives	January 17 - June 28, 2009	$9,995
Fall Semester 2009 - Language and Electives	Late August - Mid December 2009	TBA
Academic Year 2009-2010 - Language and Electives	Late August 2009 - Late June 2010	TBA

Full Description

OBJECTIVES
To learn to see advertisements not as consumers but as issuers and codifiers of messages.

COURSE DESCRIPTION
The necessary verbal and technical contents are not transmitted automatically; they are discovered and interiorised by way of observing and analyzing practical cases.

BIBLIOGRAPHY
MOLINÉ, M.: La comunicación activa. Deusto.
CARONTINI, E.: Elementos de semiótica general. Gustavo Gili.

METHODOLOGY
Consider real advertisements and advertising campaigns, and on the basis of our observation, generalize the techniques, principles and characteristics that make messages memorable and impressive, and therefore effective.

EVALUATION
Class participation and attitude, practical assignments during the course and the final exam (an oral presentation of a final assignment similar to the ones
done during the course).