Madrid, Spain - Course Descriptions - Methods and Techniques of Research in Communications

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OBJECTIVES
To understand the different types of scientific research. To know the different types and techniques of social research in communications. To identify and analyse the subjects of social communications. To apply the best research and data production and registration techniques in specific cases. To produce scientifically sound research papers.

COURSE DESCRIPTION
Knowledge and Science. Origin of Knowledge. Main streams in obtaining scientific knowledge. Knowledge objectivity and subjectivity. Research concepts. Research in the knowledge process. Types of research. Research techniques. Research design. The scientific method. Practical methods: conversations, group discussions, polls, experiments, documents, metaevaluation techniques.

BIBLIOGRAPHY
PIÑUEL, J.L. y GAITÁN, J.A.: Metodología general. Conocimiento científico e investigación en la comunicación social. Síntesis, Madrid 1995.
PIÑUEL, J.L. y GAITÁN, J.A.: Técnicas de investigación en comunicación social. Elaboración y registro de datos. Síntesis, Madrid 1998.
FESTINGER, L y KATZ, D.: Los Métodos de Investigación en las Ciencias Sociales. Paidós, Buenos Aires 1972.
GALTUNG, J.: Teoría y Métodos de la Investigación Social. Eudeba, Buenos Aires 1971.

METHODOLOGY
Theory classes and individual and team assignments.

EVALUATION
Class attendance and participation. Individual assignments. Group assignments. Theory exam and practical exam.

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