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Madrid, Spain - Course Descriptions - Planning and Media in Advertising

Course Information

Subject:	Advertising (ADV)
Number:	300/400 level
Language of Instruction:	Spanish
Prerequisites:	Prior coursework in advertising

Contact Hours and Credits

Semester Session: 60 contact hours, 4 semester credits

Availability

The specific availability for this course is not currently known. If you would like to know if this course will be offered during your session, please contact us.

Summary

Students will learn how to use sources and information from media research and how to apply it to programming audiovisual media, content design in print media and the choice of media for advertising campaigns.

Full Description

Students will learn how to use sources and information from media research and how to apply it to programming audiovisual media, content design in print media and the choice of media for advertising campaigns. To know the sources of research about the media, the parameters and criteria by which it is measured and the scope of information about advertising and media agencies, advertisers and the media. At the end of the course students will apply the concepts learnt to practical cases in which they will recommend a strategy and media plan to a fictitious client.