Session	Dates	Price
Fall Semester 2009 - Language and Electives	Late August - Mid December 2009	TBA
Academic Year 2009-2010 - Language and Electives	Late August 2009 - Late June 2010	TBA

Full Description

OBJECTIVES
To explain the role of a press office. To demonstrate the role of the press office in the information society. To identify the work of a journalist in a press office. To teach the techniques of journalistic writing in the press office. To show how to project corporate image for those who work as a journalist in a press office. To explain the relationship that must exist between the press office and the media. The importance of knowing the organization that the press office represents. Work ethics in the press office. To demonstrate the functions a press office must carry out.

COURSE DESCRIPTION
The course will take a theoretical approach to the role of a press office and the journalist working there. After establishing the rules of corporate communication the students will undertake practical work to show the image of the organization the press office represents and the news it wants to make known. The course will focus in particular on the writing of articles by the press office and will teach techniques of promulgating an organizations’ image.

BIBLIOGRAPHY
To be provided at the beginning of the course.

METHODOLOGY
Both theory and practice combined.

EVALUATION
Continuous and final evaluation.