The specific availability for this course is not currently known. If you would like to know if this course will be offered during your session, please contact us.
OBJECTIVESTo explain the role of a press office. To demonstrate the role of the press office in the information society. To identify the work of a journalist in a press office. To teach the techniques of journalistic writing in the press office. To show how to project corporate image for those who work as a journalist in a press office. To explain the relationship that must exist between the press office and the media. The importance of knowing the organization that the press office represents. Work ethics in the press office. To demonstrate the functions a press office must carry out.
COURSE DESCRIPTIONThe course will take a theoretical approach to the role of a press office and the journalist working there. After establishing the rules of corporate communication the students will undertake practical work to show the image of the organization the press office represents and the news it wants to make known. The course will focus in particular on the writing of articles by the press office and will teach techniques of promulgating an organizations’ image.
BIBLIOGRAPHYTo be provided at the beginning of the course.
METHODOLOGYBoth theory and practice combined.
EVALUATIONContinuous and final evaluation.
Download course description here in Acrobat PDF Format Adobe Acrobat Reader is needed to download this file
