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Madrid, Spain - Course Descriptions - Protocol Techniques

Course Information

Subject: Advertising (ADV)
Number: 1372
Language of Instruction: Spanish
Prerequisites: Fundamentals of Public Relations

Contact Hours and Credits

Semester Session: 45 contact hours, 3 semester credits, 4 quarter credits

Availability

Full Description

OBJECTIVES
To introduce the basic concepts of protocol, its history and legislative basis, and its application to official, social and corporate environments.

COURSE DESCRIPTION
Definitions and concepts of protocol. Structure of the Spanish state. History of protocol. Basic legislation: Law 2099/1983. Institutional protocol; social protocol; business protocol.

BIBLIOGRAPHY
MARTIN CALAHORRO, F.: Fundamentos del protocolo en la comunicación institucional : Guía práctica. 1997.
OTERO ALVARADO, Mª T.: Teoría y estructura del ceremonial y el protocolo. 2000.
DE URBINA, J.A.: El gran libro del protocolo. 2002. y 100 preguntas básicas de protocolo. 2004.

METHODOLOGY
Explanation of basic concepts. Group preparation and presentation of the subjects. Discussion of current cases.

EVALUATION
Ongoing, based on presentations, assignments and class participation. Final exam to improve grades.