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OBJECTIVESTo introduce the basic concepts of protocol, its history and legislative basis, and its application to official, social and corporate environments.
COURSE DESCRIPTIONDefinitions and concepts of protocol. Structure of the Spanish state. History of protocol. Basic legislation: Law 2099/1983. Institutional protocol; social protocol; business protocol.
BIBLIOGRAPHYMARTIN CALAHORRO, F.: Fundamentos del protocolo en la comunicación institucional : Guía práctica. 1997. OTERO ALVARADO, Mª T.: Teoría y estructura del ceremonial y el protocolo. 2000. DE URBINA, J.A.: El gran libro del protocolo. 2002. y 100 preguntas básicas de protocolo. 2004.
METHODOLOGYExplanation of basic concepts. Group preparation and presentation of the subjects. Discussion of current cases.
EVALUATIONOngoing, based on presentations, assignments and class participation. Final exam to improve grades.
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