Subject:	Advertising (ADV), Public Relations (PR)
Number:	1331
Language of Instruction:	Spanish
Prerequisites:	General Advertising Theory, Fundamentals of Public Relations

Contact Hours and Credits

Semester Session: 45 contact hours, 3 semester credits

Availability

Choose a session below to view the complete description of that session.

Session	Dates	Price
Fall Semester 2009 - Language and Electives	Late August - Mid December 2009	TBA
Academic Year 2009-2010 - Language and Electives	Late August 2009 - Late June 2010	TBA

Full Description

OBJECTIVES
To provide students with an overview of the theories that attempt explain human persuasion. To analyze advertising as a social phenomenon with important consequences in people’s behavior. To point out the growing importance of advertising in social psychology.

COURSE DESCRIPTION
Definition of social psychology. Opinions, attitudes, believes and values. The cognisant element of the persuasive power of information (superficial processing and systematic processing). The affective element of the persuasive power of information (classic conditioning and instrumental conditioning). The effective element of the persuasive power of information (attitude-behaviour relation).

METHODOLOGY
The classes will be basically theoretical. The course will also analyze various advertising campaigns by way of example, pointing out the relationship between theory and practice in advertising work.

EVALUATION
There will be a final exam. The final grade will be the grade of the exam, although the students may hand in voluntary assignments that will comprise up to 20% of the final grade.