The specific availability for this course is not currently known. If you would like to know if this course will be offered during your session, please contact us.
OBJECTIVESTo provide students with an overview of the theories that attempt explain human persuasion. To analyze advertising as a social phenomenon with important consequences in people’s behavior. To point out the growing importance of advertising in social psychology.
COURSE DESCRIPTIONDefinition of social psychology. Opinions, attitudes, believes and values. The cognisant element of the persuasive power of information (superficial processing and systematic processing). The affective element of the persuasive power of information (classic conditioning and instrumental conditioning). The effective element of the persuasive power of information (attitude-behaviour relation).
METHODOLOGYThe classes will be basically theoretical. The course will also analyze various advertising campaigns by way of example, pointing out the relationship between theory and practice in advertising work.
EVALUATIONThere will be a final exam. The final grade will be the grade of the exam, although the students may hand in voluntary assignments that will comprise up to 20% of the final grade.
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