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OBJECTIVESTo know the process of creating news and any other journalistic product from an information source, whether a person, an institution, the communications media, a corporation or a document. How to create news in the context of communication offices. Press and communication offices: their structure, functions and work methods.
DESCRIPTIONDescription of the various information sources. Credibility. Balance between sources, source characterization: direct, reserved, off-the-record. Press and communication offices. Internal and external communication, and political communication. Crisis communication and role of the spokesman. Elements of the communication office: press releases, press conferences, guided tours, radio programs, media talks, round tables, electoral meetings, other TV journalism formats. Press and public relations, press and corporate campaigns and other forms of communication.
BIBLIOGRAPHYTechnical notes and summaries provided by the professor. Bibliographical recommendations.
METHODOLOGYPractical approach; students reproduce the working environment of a press office or communication office.
EVALUATIONOngoing, based on the practical exercises in class. Teamwork in class will account for 50% and a final exam for the other 50% of the final grade.
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