The specific availability for this course is not currently known. If you would like to know if this course will be offered during your session, please contact us.
Milan is a well known European “hub” for media and new media communication. Radios, newspapers, publishing houses, television and advertising are just the macro-structures of an enormous web of communities operating in virtually all branches of the communication industry. Since the city is also one of the most important centers for fashion, design and luxury brands in the world, this specificity increases the demand for visual communication, traditionally provided by the media industry.
The course is intended to give an outline of how the media industry works with an emphasis on strategic planning, targets, trends, growth and competition. Students will study about the media industry in Milan; through a description and analysis of its various professional groupings and case-studies.
The course will give a basic knowledge of technical, socio-cultural, organizational and institutional features of the main symbols of modern media and its relevance in Italian society and will analyze communication languages from a sociological and ethical perspective.
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