The specific availability for this course is not currently known. If you would like to know if this course will be offered during your session, please contact us.
The concept of total business communication is based on the
necessity that business present itself in a transparent way while also pursuing
corporate economic goals. Total business communication includes advertising and
promotion, and integrated marketing communication. Students will be provided with
key concepts to understand that business activity can influence corporate identity
and consequently, the corporate image.
Students will receive tools to comprehend that all business
elements and behaviors must be coordinated and integrated to ensure consistency
and effectiveness. Students will analyze the various possible approaches that
can be developed towards business communication that meets a wide set of
issues. These issues may include the setting out of objectives, planning and
coordination of activities, analysis tools, the execution and evaluation of
performances; and cross-cultural topics in international communication.
