Simplifying Study Abroad


Paris, France - Course Descriptions - Advertising

Course Information

Subject: Business (BUS)
Number: 362
Language of Instruction: English
Prerequisites: BA240

Contact Hours and Credits

Semester Session: 60 contact hours, 4 semester credits, 6 quarter credits

Availability

The specific availability for this course is not currently known. If you would like to know if this course will be offered during your session, please contact us.

Full Description

Concentrates on the linkages between communication, marketing, and advertising. Advertising is defined as any paid form of presentation or promotion of ideas, goods, or services by an identified sponsor. Students develop advertising plans and learn market research techniques, how to establish objectives, budgets, and creative strategies, and how successful advertising is a planned business building technique to develop sales and profits.

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Advertising

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