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Examines the complex nature of color – the "perception" of color, physiological and psychological effects, "philosophical" properties, changing "values" in different historical and cultural contexts – and considers how these elements interact when color is encoded as "sign" in visual communication: as culturally specific signifier, as socio-economic marker, and as international advertising and marketing tool.
Examines the complex nature of color – the "perception" of color, physiological and psychological effects, "philosophical" properties, changing "values" in different historical and cultural contexts – and considers how these elements interact when color is encoded as "sign" in visual communication: as culturally specific signifier, as socio-economic marker, and as international advertising and marketing tool.
