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Paris, France - Course Descriptions - Cyber Marketing

Course Information

Subject:	Business (BUS)
Number:	347
Language of Instruction:	English
Prerequisites:	Marketing, or by permission

Contact Hours and Credits

Semester Session: 45 contact hours, 3 semester credits, 4 quarter credits

Availability

Choose a session below to view the complete description of that session.

Session	Dates	Price
Fall Semester w/AUP 2009 - Sorbonne and AUP - Language and Electives	Early September - Mid December 2009	$13,995
Academic Year 2009-2010 - Sorbonne and AUP - Language and Electives	Early September 2009 - Late May 2010	$26,995

Full Description

Building on the knowledge of basic marketing, this course investigates the opportunities and challenges presented by the continuing development of Internet technology. Lectures, short films and Internet workshops will serve to develop the marketing mix for both consumer and B to B firms. Use of the Internet in market research and general marketing communication will also be developed.