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Paris, France - Course Descriptions - International MarketingCourse Information
Contact Hours and Credits7 Weeks Session: 45 contact hours, 3 semester credits, 4 quarter creditsAvailabilityChoose a session below to view the complete description of that session. Full DescriptionReviews the basic principles of marketing and examines the process of marketing goods and services internationally. Covers international marketing strategies and analysis, the marketing mix and tactics. Places special emphasis on cross-cultural problems facing international marketers and managers. Readings are from required text, cases, and recent business press.
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