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Paris, France - Course Descriptions - Marketing

Course Information

Subject:	Business (BUS)
Number:	240
Language of Instruction:	English
Prerequisites:	Mangement and Organizational Behavior or sophomore standing

Contact Hours and Credits

Semester Session: 45 contact hours, 3 semester credits, 4 quarter credits
7 Weeks Session: 45 contact hours, 3 semester credits

Availability

Choose a session below to view the complete description of that session.

Session	Dates	Price
Fall Semester w/AUP 2009 - Sorbonne and AUP - Language and Electives	Early September - Mid December 2009	$13,995
Academic Year 2009-2010 - Sorbonne and AUP - Language and Electives	Early September 2009 - Late May 2010	$26,995

Full Description

Introduces marketing concepts and their use in contemporary management. Considers how individuals and firms process information to make decisions, and how firms determine and meet customer demands and needs. Through lectures, discussions, case studies, and written analyses, the course examines the marketing function from a strategic and functional point of view. Considers marketing in the U.S. and in an international context.