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Introduces marketing concepts and their use in contemporary management. Considers how individuals and firms process information to make decisions, and how firms determine and meet customer demands and needs. Through lectures, discussions, case studies, and written analyses, the course examines the marketing function from a strategic and functional point of view. Considers marketing in the U.S. and in an international context.
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Abroadco Study Abroad, 8912 E Pinnacle Peak Rd, Suite F9-645, Scottsdale, AZ 85255 Phone: +1-480-777-7117 · Fax: +1-480-777-7113 ·
