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Paris, France - Course Descriptions - Public Relations and SocietyCourse Information
Contact Hours and CreditsSemester Session: 45 contact hours, 3 semester credits, 4 quarter credits7 Weeks Session: 45 contact hours, 3 semester credits, 4 quarter credits AvailabilityChoose a session below to view the complete description of that session. Full DescriptionOverview and critical examination of the history, social effects and ethics of public relations. Emphasis on professional skill development, including writing press releases, speeches and fundraising letters. Analysis of public relations as a process, involving research, planning, communication and evaluation. In-class focus on professional case studies from business, non-profits and government, as well as international public relations and crisis management.
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