Rome, Italy - Course Descriptions - Entrepreneurship: Small Business Management in Italy

Course Information

Subject:	International Business (IBUS)
Number:	350
Language of Instruction:	English

Contact Hours and Credits

Semester Session: 45 contact hours, 3 semester credits, 4 quarter credits

Availability

The specific availability for this course is not currently known. If you would like to know if this course will be offered during your session, please contact us.

Full Description

Course Description
This course focuses on issues that are part of starting a small business in ITALY, including: successful characteristics of entrepreneurs; start-up basics; the legal environment; how to acquire financing, develop a marketing, management and operational plan; how to create financial statements to support your business concept; as well as ways to market, advertise and manage the human resources of your business in ITALY, and how these strategies compare to the backdrop of the United States.

This course will include a variety of guest speakers who are entrepreneurs themselves and visits to various small businesses and start-up ventures in Rome. Students will assess their personality to see if you have the characteristics necessary for entrepreneurial success, and meet and talk with real-life entrepreneurs and corporate managers to understand the differences in their roles, you will generate a business idea and develop a business plan, etc.

The exercises and projects required in this course will allow students come as close to experiencing what being an entrepreneur in Italy andx the US is like as is realistically possible—without actually taking the financial risk to start a new venture.

Objectives
The key outcomes of the course will be the development of a written business proposal for a new and viable business concept in ITALY and the delivery of a presentation to “sell” your idea to potential investors and bankers.

Text
Mary Coulter, Entrepreneurship in Action (2nd Edition;
Prentice-Hall, 2003; ISBN 0-13-101101-4), plus related course handouts, case studies, and Internet resources.

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Entrepreneurship: Small Business Management in Italy

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