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The students are expected to become familiar with the structure, objectives, modes of operation and policies of the electronic commerce sector.
The students are expected to become familiar with the structure, objectives, modes of operation and policies of the electronic commerce sector. The written exams and the professional memo will be evaluated for the degree of practical knowledge that the student is able to demonstrate. Questions posed in the exams will try to test the student’s capability of distinguishing the assets and weaknesses of the various e-commerce operations which are already available on the Internet and of suggesting ways to improve those operations by tapping on the plethora of examples and case studies analysed in class. The student should show familiarity with the basic technical aspects of the Internet revolution in order to be better capable of fully exploiting the medium as an integral part of any e-commerce operation. The student will be asked to provide suggestions to enhance the success rate of sales made over the Internet as well as indicate ways to increase profitability of existing operations by using the precedents covered in class and the cases of up and coming developments, again as discussed in class or covered by the press. At the end of the course the student should be able to read a news item, understand its implications, and stand ready to explain its contents to those who have only a superficial knowledge of the e-commerce intricacies.
The Internet has forced momentous changes on worldwide business communities, creating a tornado with which a good number of companies (of all sizes) have had to cope in order to survive. Very few of these companies have been able to ignore this major revolution because their competitors hare constantly been on the lookout. This medium of communication has sounded the death knell for those in business who were late in seizing its potential and has, instead, rewarded those who were able to grab its competitive edge. The objective of this course is not to teach the students how to set up a web page for a successful business, but to provide them with the basic knowledge of how to use the Internet to meet their present and future business needs. This multidisciplinary course will highlight the various underlying aspects of the electronic commerce sector: economic (the web as a virtual market), legal (the commercial legislation that rules over this specific, ever-fluctuating reality), technical (e g, encryption and safety standards as applied to payments), fiscal (indirect taxation as well as import tariffs), international (trade across national boundaries). Great emphasis will fall on the numerous hurdles which need to be overcome in order for e-commerce to evolve further at the European Union (EU) level, as well as among continents (especially across the Atlantic Ocean). Those not yet familiar with the Internet and its overwhelming potential will have the opportunity of acquiring a basic working knowledge with the network.
The course is structured around 40 hours of class work including lectures by the instructor as well as extensive class discussion on the topics under investigation and on current business case studies. The students are required to monitor the press and the Internet and to keep a close watch over the events affecting the European and American e-commerce sectors.
E. M. Awad, Electronic Commerce – From Vision to Fulfillment, Prentice-Hall, 2007 (ISBN: 0-13- 173522-5).
Students are required to keep abreast of current e-commerce affairs by reading the Economist, Financial Times, Wall Street Journal Europe and BusinessWeek. Practically every week, the instructor will send via e-mail, or post on his personal website, selected news items taken from the above-mentioned media sources.
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