The specific availability for this course is not currently known. If you would like to know if this course will be offered during your session, please contact us.
Building on the framework of consumer marketing taught in introductory marketing, this course focuses on expanding the students’ competence and understanding to business-to business marketing. Topics include crafting a strategy to create, communicate and deliver value propositions (products and services) to business customers, with additional emphasis on profitable pricing policy and developing efficient delivery logistics. Both the case study and lecture methods will be used.
