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Why study the media in Asia? Today the political, socio-economic and cultural forces by which the media operate are rapidly globalizing in Asia, and the emerging consequences deserve to be analyzed and explored fully. The earlier model adopted in much of Asia was of a dominant public broadcaster that was seen as integral to the development of nation states, modernizations and conceptions of national identity. Since the 1990s the new borderless media have penetrated the emerging markets of Asia, capturing the imaginations of people who were accustomed to the traditional domestic media under government control. Today the growth in satellite platforms, transnational television channels and online communication communities in Asia is said to be the most rapid worldwide. Though the process of media globalization in Asia takes place not in a uniform but in a differential pace and scale from nation to nation, its interrelated trends have marked not only a quantitative change but also a subtle qualitative shift in the nations.
